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A well managed customer support is crucial to earning new referrals, and a mobile app is an incredible channel to deliver this support instantaneously and efficiently. It is always a great means to scale the customer support by introducing new channels of communication and delivering right away. As talked about earlier, with advanced app options such as location, job roles etc you could make the most of it by gathering this data and offering the incentives in accordance. This feedback definitely is worth your time for future goals.

If you publish amazing, quality content and work to build your online audience of quality followers, they’ll share it with their own audiences on Twitter, Facebook, LinkedIn, their own blogs and more. This sharing and discussing of your content opens new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

Always focus more on the product than the model. This is another common mistake I see store owners makes, is they feature models that distract from the item. Your model should be attractive and compliment the product but not over made up or accessorized to distract from the product.

Video is the future of content marketing. That is, if it’s not the here and now.Various studies show more than half of companies are already making use of the medium – a figure that’s predicted to rise as more and more realise the possibilities. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It’s not difficult to see why.

Be Distinct. Do set yourself apart. DON’T look just like the competition. In today’s cluttered marketplace, finding a way to stand out amongst the competition can seem pretty challenging, but “the idea here is to be different than your competitors. Without a distinct logo design, you may find potential clients and customers have a hard time recognizing your brand, confuse you with another company and, most importantly, end up going with a competitor rather than choosing your products or services. Ask yourself: Does this logo look unique? Is it easy to distinguish from other brands? And remember that even the most distinct logos can still be simple.

Powerful logo design should be strong and balanced without clutter to distract from its message. The following are solid guidelines for inspiring logo design and your branding. It should be distinctive and easy to spot at a glance. The visuals and imagery should be appropriate for your company. It should work in harmony with your company name. Your logo should always be created in an legible font. And finally, the logo should look great in black and white as well as colour.

You can be granted permission to use someone’s image and they may or may not charge you a fee for this. Generally, in order to fully comply you should seek to have written permission from the owner stating that you have permission to use the image, where you are allowed to use the image and any other specific details that relate to your usage and would help you defend yourself if in the event that the owner later challenges your usage in the future.