Be Distinct. Do set yourself apart. DON’T look just like the competition. In today’s cluttered marketplace, finding a way to stand out amongst the competition can seem pretty challenging, but “the idea here is to be different than your competitors. Without a distinct logo design, you may find potential clients and customers have a hard time recognizing your brand, confuse you with another company and, most importantly, end up going with a competitor rather than choosing your products or services. Ask yourself: Does this logo look unique? Is it easy to distinguish from other brands? And remember that even the most distinct logos can still be simple.