Powerful logo design should be strong and balanced without clutter to distract from its message. The following are solid guidelines for inspiring logo design and your branding. It should be distinctive and easy to spot at a glance. The visuals and imagery should be appropriate for your company. It should work in harmony with your company name. Your logo should always be created in an legible font. And finally, the logo should look great in black and white as well as colour.

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